Pat The Baker teams up with Failte Ireland to promote Ireland as a holiday destination this summer, as part of Pat The Baker’s Bread Lottery.
In addition to the token, which appears at the bottom of the card, Pat The Baker has decided to use the rest of the space to promote various other national initiatives. This month Pat The Baker have teamed up with Failte Ireland to promote Discover Ireland.ie.
‘When evolving the bread lottery we thought it would be a great opportunity to use some of the card to promote various initiatives. We thought it would be a good idea to help promote locations around Ireland that might not receive an abundance of press yet are beautiful places to visit. It makes both ecological and economic sense to holiday in Ireland.
All of our paper packaging coming out of our bakery; wrapping inserts, scone trays etc. are from sustainable forests. We are trying where we can to be more ecologically responsible. The lottery tokens are a wonderful media space and we will promote various national initiatives throughout the year.’
Oliver Durkin, Brand Manager Pat The Baker.
“Failte Ireland is delighted to work with a great Irish company like Pat the Baker, to promote Irish holidays. Ireland offers thousands of holiday experiences from surfing, to hill walking, to the myriad of festivals all over the country all year long. Ireland is now the favorite holiday destination of Irish people and with the huge value on offer this year along with the fact that taking a break at home is so easy and hassle free we are confident that it will continue to be for many years to come” ,John Concannon, Director of Marketing & Regional Development, Failte Ireland.
The Discover Ireland campaign will run for eight weeks and promotes the following locations:
Passage East, Co. Waterford.
Fanore Beach, Co. Clare.
Kinnego Bay, Innishowen Peninsula, Co. Donegal.
Greenbox Eco Tourism Destination, Co. Leitrim.
Gougane Barra Forest Park, West Cork.
Maamturk Mountains, Co Galway.
Lakelands & Waterways, Co Leitrim.
Carlingford, Co Louth.