February the 8th sees the launch of a new wrapper on the Pat The Baker Toasty which incorporates scenes from the classic Pat The Baker animated television commercial. The packaging we developed by Pat the Baker and Dublin based graphic design company and packaging specialist Design Bank,
‘The idea was to inject a dynamism into the packaging to compete for shelf impact and customer recognition in an over crowded bread section. I think we have achieved something with real stand out.’ Commented Kieron Ruxton MD Design Bank
‘Tapping into the established and iconic Irish advertising campaign for Pat The Baker was something we had planned to do on the packaging for some time. The response to this Toasty from retailers and consumer trials has been enthusiastic and very encouraging.’ Declan Fitzgerald General Manager Pat The Baker.
The launch is complemented by the a large television campaign which will see the timeless cartoon commercial back on screen.