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A group of fourth year PR students from Dundalk Institute of Technology have teamed up with Pat the Baker to produce online videos to highlight Pat the Baker’s new ‘Scone In’ campaign.

A ‘Scone In’ involves getting a group of friends or loved one’s together and enjoying some quality time with each other while eating scones. These comical, low budget videos were filmed and produced by the four students as part of their final year project.

The students who will graduate this year from the first ever Public Relations, honours degree course available in Ireland said “We’ve been given a great opportunity to work with such a successful well known Irish company and we’re excited to work in conjunction with Pat the Baker on such interesting campaigns.”

Oliver Durkin, Brand Manager for Pat the Baker said “We envisioned the idea of a Scone-In months ago but the students helped us in pushing the idea forward and have created some brilliant videos that capture our vision of a ‘Scone In’ perfectly. The quality of the work these students have produced for us so far has been of a very high standard and we look forward to working with them in the future.”

The videos are available online this week and can be viewed on or on the Pat the Baker website

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