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Win Meet And Greet With Top Comedians Thanks To Pat The Baker Craic Brack and iRadio

iRadio, which runs regional radio stations i102-104 and i105-107 in the West/Northwest and North East respectively, has teamed up with Ireland’s famous bread company Pat The Baker to launch a Hallowe’en barm brack with a difference-the Pat the Baker Craic Brack!

Ireland’s champion baker has not only included a ‘bundle of laughs’ in each brack but is offering customers the chance to win four VIP tickets to the Hallowe’en Howls Comedy Festival in Portlaoise this October Bank Holiday Weekend. The prize in association with i102-104 and i105-107 will include a meet and greet with performers at the festival like PJ Gallagher, Neil Delamere and i105-107’s breakfast show co-host Bernard O Shea.

If all that isn’t enough, there is the chance to win €20 in each Craic Brack, which are on sale in retail shops across Ireland for the month of October and have been handmade. Pat the Baker Brand Manager Oliver Durkin explains that the champion baker decided to launch the special brack after the success of the Barack Brack which went on sale for President Barack Obama’s inauguration with a ‘special presidential mix’. “Pat the Baker bracks are extremely successful and are absolutely delicious. They are made by hand in our factory in Granard, Co Longford and we decided to launch the Craic Brack after the success of the Barack Brack-plus it’s all a bit of craic!”

Oliver explains that this is another partnership between the champion baker and the highly successful regional radio stations i102-104 and i105-107. “We’re an ongoing partner with iRadio sponsoring the I Go Home show on i102-104 and Breakfast with Bernard and Keith on i105-107. As sponsors of that show and with the lads performing at the Hallowe’en Howls Festival, it made sense for us to extend that partnership into comedy!” Pat the Baker and iRadio are both known for their innovative campaigns and each Craic Brack will carry the iRadio logo. Pat the Baker Bracks, explains Oliver Durkin, are one of the company’s best sellers but this brack is different. “All our bakers have been told to put some special laughter into this brack so when they are baking they are smiling constantly! The bundle of laughs included in each Craic Brack is the result of that!”

As a result of using the top flours and ingredients available, Pat the Baker is recognized as baking the best bread for the past fourteen years by the Master Bakers of Ireland. Rena Maycock, General Manager of iRadio says the stations are delighted to be involved with Pat the Baker on yet another major marketing promotion. “Pat the Baker are known for their fun and exciting campaigns and this ties in well with our ethos in both i102-104 and i105-107, where fun but gripping radio is the order of the day. We are delighted to team up with the champion baker yet again.”

iRadio is the exclusive media partner of the second Annual Carlsberg The Hallowe’en Howls Comedy Festival taking place in Portlaoise from Thursday 22 October –Monday 26 October. The festival is a must for the festival goer’s calendar with intimate comedy venues and the lineup boasting the crème de la crème of Irish Comedy including Jason Byrne, Karl Spain and Maeve Higgins. Top Irish Comedians who fill Vicar Street on a regular basis will grace some venues that can accommodate just 60 patrons.

iRadio, has made its’ name thanks to its’ talented on air personalities and major station promotions such as The Naked Bus, the i102-104 Thief and Indecent Proposal. i102-104, set up in February 2008, is now the biggest 15-34 regional station outside of Dublin with a weekly reach over the past six months of 166,000, according to the most recent listenership figures.

21_1255078266Craic Brack